The Brief
Midlands Flooring Ltd had an outdated site that wasn’t converting visitors into quote requests. They needed a professional, fast website that reflected the quality of their work and made it easy for both commercial and residential clients to get in touch.
The Challenge
The flooring industry is competitive online. The client needed to communicate trust signals quickly — accreditations, past clients, range of services — without overwhelming visitors. The site also had to work hard on mobile, where most local search traffic lands.
What We Built
A clean, image-led website built around the customer journey. A bold hero section leads into clearly defined service categories, followed by brand logos from their most recognisable commercial clients, and a featured case studies section showcasing completed projects.
Key features included a sticky nav, a conversion-focused quote request form, and a fully responsive layout tested across all screen sizes.
The Result
Cleaner brand presence, faster load times, and a measurable uptick in quote enquiries in the first month post-launch.